- Image via CrunchBase
At its BlackBerry Developer Conference 2010 (DEVCON 2010), Research In Motion (RIM) demonstrated how the company is pushing its momentum with developers by providing a new web application platform, simplifying enterprise app development, launching both new analytics and advertising services, as well as opening up its BlackBerry Messenger (BBM) social platform to developers.
In an interview with eWEEK, Paxton Cooper, senior director of platform product management at RIM, said the company is continuing to better enable its developers to more easily and effectively deliver apps for the 50 million BlackBerry users the company claims as customers.
“We are building on our existing momentum in the developer community to build apps more rapidly and to monetize them like never before,” Cooper said. “We’ve got new tools, a new BlackBerry WebWorks platform, new commercial services and other new initiatives that are all about making it easier for developers to establish and build on that connection”.
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