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Netflix Nov. 13 said it will release an instant streaming app for Android on specific smartphones next year, delaying the launch because of content protection hurdles caused by fragmentation in the open source platform.
Netflix product development member Greg Peters said that while the company offers Netflix for iPhone and Windows Phone 7 platforms to enable streaming video on those handsets, it did not have a comparable app available for Android.
It’s not for lack of desire, but the difficulty in hashing out an adequate “platform security and content protection mechanism” for Android to meet film and TV studio demands.
“The same security issues that have led to piracy concerns on the Android platform have made it difficult for us to secure a common Digital Rights Management (DRM) system on these devices,” Peters said in a blog post.
“Setting aside the debate around the value of content protection and DRM, they are requirements we must fulfill in order to obtain content from major studios for our subscribers to enjoy.”
Related articles
- The Reason Why Netflix Isn’t On Android Is Because Android Isn’t Secure Enough [NetFlix] (gizmodo.com)
- Netflix: we’re coming to select Android handsets in early 2011 (intomobile.com)
