6 Vital Rules for Choosing the Best Domain Name for Your Online Business
Choosing and registering the best domain name is the most important step in web development. This is because the domain name you choose will affect how well you build your brand and the number of new and repeat visitors you get. Simply put, your domain name is more like the address to your business.
Domain names are so important because they are the first pieces your visitors will see. The right domain name will inspire confidence while the wrong one can raise alarm. Although it is still a topic of discussion, the domain name and domain extensions may be a factor in Google’s ranking algorithm. It will also affect the number of shares you get on social media.
Rules of Choosing a Domain
Looking at the importance of the domain name, it is important to understand how to choose the best domain for your website. To start off, there are a couple of rules you need to implement in your domain choosing style.
1. Include top keywords
The first thing you need to do when searching for a domain name is to brainstorm at least five top keywords. Having a few sets of phrases or terms in your mind to help find the domain you need is important. With these keywords in mind, you can use them to search for available domain names or use them to add unique prefixes or suffixes to get unique domain ideas.
The keywords you select should be related to your type of business. For example, if you are in the mortgage business, you can search for such keywords as equity, finance, mortgage and house. You can then play around with these keywords until you find a perfect match.
2. Create a unique domain
The last thing you want is for your website to be confused with that of your main competitor. To avoid losing business to your competition, you need to come up with a unique domain name that cannot be confused with other popular sites.
The best way to create unique domain names is to avoid domains that are simply plural or misspelled or hyphenated versions of already established domains. Your visitors should be able to identify with your domain name without confusion.
3. Only go for the available Dot-com domains
If you are really serious about building a successful online business, you have to only use the available dot-com domains and not play around with existing ones to come up with a unique domain. Most Internet users still make the assumption that a link ends with .com. The dot-com domains are hence the best to use.
Certain domain names are expired and available for resale. Before choosing such domain names, make sure you know how to buy expired domains. Not all of them are worth investing in. Some may have had a bad reputation.
4. Make it easy to type
If it is not easy to type your domain name, chances are your consumers will misspell your domain name and end up on foreign websites. Unmemorable words will cost you traffic and so will domain names with strange characters. In addition to that, whenever possible, avoid letters: q, z, x, c, and p. Most people claim these letters are not easy to type.
5. It has to be memorable
Once your visitors find your website, you want them to be able to find their way back to it later in time. This will only be possible if your domain name is memorable. When choosing a domain, you have to remember word-of-mouth. It doesn’t matter if you = have a wonderful website if nobody can remember its address.
One of the ways of making your domain name memorable is to use keywords in it. If your company is popular, you can consider using your company name as your domain name. Keeping the domain name short will further help make it memorable.
6. Avoid hyphens and numbers
Hyphens and numbers are difficult to type and often make the domain name harder to remember. If you want more social media shares and regular visitors, steer clear of hyphens and numbers. Hyphens and numbers will further affect your Google ranking. Some characters may also be a mistake for others.
Using these rules will help pick the best domain name for your website. However, there are a few tips you should consider using to find the best domain names.
- Keep it simpleRegardless of how unique you wish to be, you have to keep your domain as simple as possible. Avoid anything that may make them unmemorable or hard to spell. You should also keep the domain as short as possible.
- Avoid trouble Copyright infringement is the first trouble you should avoid. Just because a popular company has not registered a domain in its name does not mean you can use their name in your domain name. Always make sure you are not infringing on any copyright before registering a domain.Another important thing you should do is avoid domain names that sound more like those of another company. The last thing you want is for your traffic to be channeled to the website of your competitor.
Still on avoiding trouble, refrain from changing your domain name abruptly. Doing so will lose you the already established traffic.
- Be unique, brand-able and creativeLast but not least, build a distinct online brand that stands out from the crowd. Most of the single word domains have already been taken. You might need to combine names to create a unique brand name.
The first impression you create to your consumers is in the domain name. Getting the best domain name is, hence, the first step to creating a successful and long-standing online business. Utilize all the resources available to you to find or create a unique domain name that will boost your brand for years to come.
There are numerous tools you can use online to refine your domain name. It is also possible to hire a team of professionals to help you find the best domains for your new business. Do not be afraid to use these resources.