La r volution du merchandising

Titre : La r volution du merchandising
Auteur : Marc Lemarignier
Éditeur : Editions Eyrolles
ISBN-13 : 9782212561722
Libération : 2015

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Le merchandising est au seuil de sa 4e révolution. Après le merchandising d'organisation (gestion des emplacements produits dans les linéaires), de séduction (amélioration de l'apparence des linéaires), de théâtralisation (mise en scène de l'offre dans les magasins) qui est encore en cours, se prépare le merchandising omni-canal, qui sera l'enjeu de ces prochaines années. Vecteur essentiel de la transformation du secteur retail, le merchandising est de plus en plus sollicité pour répondre aux besoins liés au développement de l'offre multicanal, au big data lié aux services rendues par la Supply Chain pour améliorer la rentabilité des m2 et stimuler les ventes tous canaux.

Antifragile

Titre : Antifragile
Auteur : Nassim Nicholas Taleb
Éditeur : Belles Lettres
ISBN-13 : 2251444769
Libération : 2013-08-22

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Dans le prologue de ce nouveau livre majeur, aussi dense, riche et onctueux qu'un mille-feuille, Nassim Taleb définit le concept d'"antifragilité" en ces termes : "Certains objets tirent profit des chocs ; ils prospèrent et se développent quand ils sont exposés à l'instabilité, au hasard, au désordre et à la contrainte, et ils aiment l'aventure, le risque et l'incertitude. Toujours est-il que, malgré l'ubiquité du phénomène, il n'existe pas de mot pour désigner l'exact opposé de fragile. Appelons-le antifragile. L'antifragilité dépasse la résistance et la solidité. Ce qui est résistant supporte les chocs et reste pareil ; ce qui est antifragile s'améliore". Dans Le Cygne Noir, Nassim Taleb nous avait montré que des événements éminemment imprévisibles et improbables sont partout sous-jacents et peuvent à tout moment bouleverser le monde où nous vivons, sans que personne ne puisse les prévoir, a fortiori sur la base des événements passés. Dans Antifragile, il affronte l'incertitude à contre-courant, au point de la rendre souhaitable, et même nécessaire, et nous incite à envisager l'avenir d'une manière antifragile. Tout en démontant, à sa manière iconoclaste, les préjugés contemporains et les impostures des modèles universitaires, Taleb analyse quantité de phénomènes pervers qui déforment notre vision de la réalité, préconise une méthode heuristique, inspirée de la sagesse classique des grandes civilisations méditerranéennes antiques et de l'empirisme sceptique. Erudit et spirituel, le message de Taleb est à la fois révolutionnaire et universel. L'antifragilité nous immunise contre les erreurs de prédiction, nous protège et nous indique la voie à suivre, ou plutôt celle à ne pas suivre, dans un monde de Cygnes Noirs.

Belonging and Isolation in the Hellenistic World

Titre : Belonging and Isolation in the Hellenistic World
Auteur : Sheila L. Ager
Éditeur : University of Toronto Press
ISBN-13 : 9781442644229
Libération : 2013

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The Hellenistic period was a time of unprecedented cultural exchange. In the wake of Alexander's conquests, Greeks and Macedonians began to encounter new peoples, new ideas, and new ways of life; consequently, this era is generally considered to have been one of unmatched cosmopolitanism. For many individuals, however, the broadening of horizons brought with it an identity crisis and a sense of being adrift in a world that had undergone a radical structural change. Belonging and Isolation in the Hellenistic World presents essays by leading international scholars who consider how the cosmopolitanism of the Hellenistic age also brought about tensions between individuals and communities, and between the small local community and the mega-community of oikoumene, or 'the inhabited earth.' With a range of social, artistic, economic, political, and literary perspectives, the contributors provide a lively exploration of the tensions and opportunities of life in the Hellenistic Mediterranean.

Advances in Aquaculture

Titre : Advances in Aquaculture
Auteur : T. V. R. Pillay
Éditeur : Fishing News Books Ltd
ISBN-13 : UVA:35007000816250
Libération : 1979

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T. V. R. Pillay A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Advances in Aquaculture Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Trading Territories

Titre : Trading Territories
Auteur : Jerry Brotton
Éditeur : Reaktion Books
ISBN-13 : 1861890117
Libération : 1997

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Trading Territories is a beautifully illustrated book that offers a new account of the status of maps and geographical knowledge in the early modern world. Focusing on how early European geographers mapped the territories of the Old World—Africa and Southeast Asia—Jerry Brotton contends that the historical preoccupation with Columbus's “discovery” of the New World in 1492 has tended to obscure the importance of the mapping of territories that have been defined as “eastern.” Brotton situates the rise of early modern mapping within the context of the seaborne commercial adventures of the early maritime empires—the Portuguese, the Spanish, the Ottomans, the Dutch, and the English—and explores the ways in which maps and globes were used to mediate the commercial and diplomatic disputes between these empires. Rather than the development of early maps being shaped by disinterested intellectual pursuits, Trading Territories argues that trade, diplomacy, and financial speculation played the most essential role. “In this outstanding study of maps and mapping, Jerry Brotton reveals a dynamism in the transaction between East and West beyond anything we have previously appreciated.”—Lisa Jardine, Queen Mary, University of London

Ecommerce

Titre : Ecommerce
Auteur : Robert T. Plant
Éditeur : Prentice Hall Professional
ISBN-13 : 0130198447
Libération : 2000

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This work provides a solid e-commerce planning strategy for entrepreneurs who are technology savvy. It is backed up by interviews with key people from companies new to e-commerce, and those in established companies moving to establish an e-commerce.

France Since 1945

Titre : France Since 1945
Auteur : Robert Gildea
Éditeur : OUP Oxford
ISBN-13 : 9780191577499
Libération : 2002-03-14

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The last fifty years of French history have seen immense challenges for the French: constructing a new European order, building a modern economy, searching for a stable political system. It has also been a time of anxiety and doubt. The French have had to come to terms with the legacy of the German Occupation, the loss of Empire, the political and social implications of the influx of foreign immigrants, the rise of Islam, the destruction of rural life, and the threat of Anglo-American culture to French language and civilization. Robert Gildea's account examines the French political system and France's role in the world from 1945 to 2000. He looks at France's attempt to recover national greatness after the Second World War, its attempt to deal with the fear of German resurgence by building the European Community, and its struggle to preserve its Empire. He also discusses the Algerian War and its legacy, and the later development of a neo-colonialism to preserve its influence in Africa and the Pacific. Gildea also examines the rise and fall of the two Republics, the rise of and fall of De Gaulle, and the revolution of 1968, along with topics such as the construction of the myth of the Resistance, the painful truths of French involvement in anti-Semitic persecution, and France's continuing obsession with national identity.

The Box

Titre : The Box
Auteur : Marc Levinson
Éditeur : Princeton University Press
ISBN-13 : 9781400880751
Libération : 2016-04-05

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In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe. Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.

The Ladies Paradise Vizetelly Translation Unabridged

Titre : The Ladies Paradise Vizetelly Translation Unabridged
Auteur : Émile Zola
Éditeur : e-artnow
ISBN-13 : 9788087664971
Libération : 2013-01-19

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Also known as Au Bonheur des Dames; The Ladies' Delight or The Ladies' Paradise; is the eleventh novel in the Rougon-Macquart series by Émile Zola. The novel is set in the world of the department store, an innovative development in mid-nineteenth century retail sales. Zola models his store after Le Bon Marché, which consolidated under one roof many of the goods hitherto sold in separate shops. In Au Bonheur des Dames, the store is a symbol of capitalism, the modern city and the bourgeois family. It is emblematic of changes in consumer culture, sexual attitudes and class relations taking place at the end of the century. The novel tells the story of Denise Baudu, a 20-year-old woman from Valognes who comes to Paris with her brothers and begins working at the department store Au Bonheur des Dames as a saleswoman. Zola describes the inner workings of the store from the employees' perspective, including the 13-hour workdays, the substandard food and the bare lodgings (for the female staff). Many of the conflicts in the novel spring from the struggles for advancement and the malicious infighting and gossip among the staff. Au Bonheur des Dames is a sequel to "Pot-Bouille". Like its predecessor, Au Bonheur des Dames focuses on Octave Mouret (b. 1840), who at the end of the previous novel married Caroline Hédouin, the owner of a small silk shop. Now a widower, Octave has expanded the business into an international retail powerhouse occupying (at the beginning of the book) most of an entire city block. Au Bonheur des Dames has been made into a number of films, television series and plays.

Business to Business Marketing

Titre : Business to Business Marketing
Auteur : Philippe Malaval
Éditeur : De Boeck Supérieur
ISBN-13 : 2804182673
Libération : 2013-08-27

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“Business to Business Marketing” is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business practices. Hence it is an operational guide to better adapt the marketing techniques and tools to professional targets. Written by experts, Business to Business Marketing provides all the steps of the Marketing Approach in an exhaustive and operational way: • The “surveys marketing” (market watch, innovation management, segmentation) • The “strategy marketing” (positioning, marketing plan and strategic matrices) • The “operational marketing” dealing with the elaboration of the offering (innovative product/service, pricing, sales management),and its valorization (communication, lobbying, networking). Moreover this book is enhancing the increasing role played by the final user in the BtoB value chain. Beside the direct customer organization, three other target types are to be taken into account: • The employees of the customer organization – B to B to Employee (BtoBtoE) • The consumers of the customer organization – B to B to Consumer (BtoBtoC) • The users of the customer organization (energy, transportation utilities, administration…) – B to Administration to User (BtoAtoU). In the business context, customers and diverse stakeholders as well might be targeted, especially in project marketing environment, and complex selling processes, both in terms of relational and transactional activities. Additionally, the recent trends in e-communication are developed, including the use of Internet and Social Medias. Pedagogically oriented, the book is user-friendly, based on numerous examples and business cases, from different sectors and companies (IT, telecom, building industry, aeronautics, catering, car equipment, consultancy, etc.). It presents a lot of visual illustrations. Each chapter encompasses questions and a dedicated business case, delivering an efficient and attractive handbook. Version numérique disponible sur la plateforme NOTO