Le plan de communication 4 me dition

Titre : Le plan de communication 4 me dition
Auteur : Thierry Libaert
Éditeur : Dunod
ISBN-13 : 9782100600274
Libération : 2013-05-22

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Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication. •Comment rédiger un plan de communication ? •Comment le faire reconnaître dans l’entreprise ? •Comment le piloter et le mettre en oeuvre ? Cette 4e édition, entièrement actualisée, propose des conseils, des avis d’experts et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable... Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication. Cet ouvrage de référence s’adresse aux cadres des organisations ainsi qu’aux étudiants en communication. LES + Une pédagogie fondée sur vingt années d’expérience dans la pratique de la communication Intégration du rôle des réseaux sociaux dans la stratégie de communication

Marketing Management

Titre : Marketing Management
Auteur : Philip Kotler
Éditeur : Scarborough, Ont. : Prentice Hall Canada
ISBN-13 : 0131257250
Libération : 1995-01-01

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Philip Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Marketing Management Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Strategic Reputation Risk Management

Titre : Strategic Reputation Risk Management
Auteur : J. Larkin
Éditeur : Springer
ISBN-13 : 9780230511415
Libération : 2002-10-30

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Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Competitive Advantage

Titre : Competitive Advantage
Auteur : Michael E. Porter
Éditeur : Simon and Schuster
ISBN-13 : 9781416595847
Libération : 2008-06-30

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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

Handbook of Risk and Crisis Communication

Titre : Handbook of Risk and Crisis Communication
Auteur : Robert L. Heath
Éditeur : Routledge
ISBN-13 : 9781135597740
Libération : 2010-09-28

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The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as: "What is likely to happen, to whom, and with what consequences?"; "To what extent can science and vigilance prevent or mitigate negative outcomes?"; and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook of Risk and Crisis Communication enlarges the approach to defining and recognizing risk and how should it best be managed. It provides vital insights for all disciplines studying risk, including communication, public relations, business, and psychology, and will be required reading for scholars and researchers investigating risk and crisis in various contexts.

The Quick and Easy Way to Effective Speaking

Titre : The Quick and Easy Way to Effective Speaking
Auteur : Dale Carnegie
Éditeur : Diamond Pocket Books Pvt Ltd
ISBN-13 : 9789352617593
Libération : 2017-01-11

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The book consists of many technique of “Effective public speaking”. The author has transformed public-speaking into a life-skill which anyone cab develop. The book consists of basic principles of effective speaking, technique of effective speaking, and the 3-aspects of every speech and effective methods of delivering a talk. The book focuses on impromptu talk too. The author tells us how to make the most of our resources and achieve our fullest potential. A must read book for effective speaking.

Sexual Interactions and HIV Risk

Titre : Sexual Interactions and HIV Risk
Auteur : Mitchell Cohen
Éditeur : Taylor & Francis
ISBN-13 : 9781135745738
Libération : 2003-12-16

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How sexual risk is negotiated betwen partners is an area of considerable theoretical interest, with the dominant models of analysis focusing on individual decisions to engage in sexual behaviour and relying on "rational" decision-making. This work, based on the findings from work coordinated by the Centre d'Etudes Sociologiques in Brussels, offers a social critique of the theories and perspectives which have currently been brought to bear in the study of sexual risk behaviour and HIV. Leading European researchers offer a conceptual framework for analysis based on sexual interactions and their social context. The practical relevance of new perspectives on sexual behaviour in the context of HIV/AIDS prevention is also discussed.

Qualitative Data Analysis

Titre : Qualitative Data Analysis
Auteur : Matthew B. Miles
Éditeur : SAGE Publications
ISBN-13 : 9781483323794
Libération : 2013-04-05

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The Third Edition of Miles & Huberman's classic research methods text is updated and streamlined by Johnny Saldaña, author of The Coding Manual for Qualitative Researchers. Several of the data display strategies from previous editions are now presented in re-envisioned and reorganized formats to enhance reader accessibility and comprehension. The Third Edition’s presentation of the fundamentals of research design and data management is followed by five distinct methods of analysis: exploring, describing, ordering, explaining, and predicting. Miles and Huberman's original research studies are profiled and accompanied with new examples from Saldaña's recent qualitative work. The book's most celebrated chapter, "Drawing and Verifying Conclusions," is retained and revised, and the chapter on report writing has been greatly expanded, and is now called “Writing About Qualitative Research.” Comprehensive and authoritative, Qualitative Data Analysis has been elegantly revised for a new generation of qualitative researchers.

Public Relations Democracy

Titre : Public Relations Democracy
Auteur : Aeron Davis
Éditeur : Manchester University Press
ISBN-13 : 0719060699
Libération : 2002-05-03

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This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.

The Barber of Seville and The Marriage of Figaro

Titre : The Barber of Seville and The Marriage of Figaro
Auteur : Pierre-Augustin Beaumarchais
Éditeur : Penguin UK
ISBN-13 : 9780141960739
Libération : 2005-03-31

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A French courtier, secret agent, libertine and adventurer, Beaumarchais (1732-99) was also author of two sparkling plays about the scoundrelly valet Figaro - triumphant successes that were used as the basis of operas by Mozart and Rossini. A highly engaging comedy of intrigue, The Barber of Seville portrays the resourceful Figaro foiling a jealous old man's attempts to keep his beautiful ward from her lover. And The Marriage of Figaro - condemned by Louis XVI for its daring satire of nobility and privilege - depicts a master and servant set in opposition by their desire for the same woman. With characteristic lightness of touch, Beaumarchais created an audacious farce of disguise and mistaken identity that balances wit, frivolity and seriousness in equal measure.