Geek Girl Geek Girl Book 1

Titre : Geek Girl Geek Girl Book 1
Auteur : Holly Smale
Éditeur : HarperCollins UK
ISBN-13 : 9780007489459
Libération : 2013-02-28

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“My name is Harriet Manners, and I am a geek.”

Legal Guide for Police

Titre : Legal Guide for Police
Auteur : Jeffery T. Walker
Éditeur : Routledge
ISBN-13 : 9781317533108
Libération : 2015-02-11

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Legal Guide for Police, 10th edition, is a valuable tool for criminal justice students and law enforcement professionals, bringing them up-to-date with developments in the law of arrest, search and seizure, police authority to detain, questioning suspects and pretrial identification procedures, police power and its limitations, and civil liability of police officers and agencies. Including specific case examples, this revised edition provides the most current information for students and law enforcement professionals needing to develop a modern understanding of the law. Authors Walker and Hemmens have added introductory and summary chapters to this edition, which aid readers in understanding the context, importance, and applicability of the case law. All chapters have been updated to reflect U.S. Supreme Court decisions up to and including the 2013 term of court. Among the important new cases covered are: Bailey v. United States (2013), Berghuis v. Thompkins (2010), Kentucky v. King (2010), Maryland v. King (2013), and Michigan v. Bryant (2011). A helpful Appendix contains the Bill of Rights and the Fourteenth Amendment, and a Table of Cases lists every case referenced in the text.

World Agriculture and the Environment

Titre : World Agriculture and the Environment
Auteur : Jason Clay
Éditeur : Island Press
ISBN-13 : 161091015X
Libération : 2013-02-22

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World Agriculture and the Environment presents a unique assessment of agricultural commodity production and the environmental problems it causes, along with prescriptions for increasing efficiency and reducing damage to natural systems. Drawing on his extensive travel and research in agricultural regions around the world, and employing statistics from a range of authoritative sources including the United Nations Food and Agriculture Organization, the author examines twenty of the world's major crops, including beef, coffee, corn, rice, rubber, shrimp, sorghum, tea, and tobacco. For each crop, he offers comparative information including: • a "fast facts" overview section that summarizes key data for the crop • main producing and consuming countries • main types of production • market trend information and market chain analyses • major environmental impacts • management strategies and best practices • key contacts and referencesWith maps of major commodity production areas worldwide, the book represents the first truly global portrait of agricultural production patterns and environmental impacts.

The Definitive Guide to Google AdWords

Titre : The Definitive Guide to Google AdWords
Auteur : Bart Weller
Éditeur : Apress
ISBN-13 : 9781430240143
Libération : 2012-05-09

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There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue. What you’ll learn The hows, whys, and history of SEM and Pay-Per-Click web technologies How to set up and manage a Google AdWords account How to create and manage tightly focused ad campaigns The technology behind AdWords Selecting the best keywords and phrases to trigger your ad on a search page ROI management of your campaigns Optimizing the quality of your landing page Using AdWords for mobile marketing on smart phones and tablets Who this book is for Anyone looking to increase revenue through a web-based presence cannot do without the techniques and instructions outlined in The Definitive Guide to Google AdWords. Table of Contents SEM and the Google Ecosystem AdWords in Depth Marketing with AdWords Getting Started with AdWords Local Advertising and Location Targeting Keyword Strategy Creating Ads and Landing Pages The Display Network Mobile Advertising with AdWords Account Management and Optimization Google Analytics and Actionable Data Testing with WebSite Optimizer

The Routledge Encyclopedia of Second Language Acquisition

Titre : The Routledge Encyclopedia of Second Language Acquisition
Auteur : Peter Robinson
Éditeur : Routledge
ISBN-13 : 9780415877510
Libération : 2012

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The Routledge Encyclopedia of Second Language Acquisition offers a user-friendly, authoritative survey of terms and constructs that are important to understanding research in second language acquisition (SLA) and its applications. The Encyclopedia is designed for use as a reference tool by students, researchers, teachers and professionals with an interest in SLA. The Encyclopedia has the following features: • 252 alphabetized entries written in an accessible style, including cross references to other related entries in the Encyclopedia and suggestions for further reading • Among these, 9 survey entries that cover the foundational areas of SLA in detail: Development in SLA, Discourse and Pragmatics in SLA, Individual Differences in SLA, Instructed SLA, Language and the Lexicon in SLA, Measuring and Researching SLA, Psycholingustics of SLA, Social and Sociocultural Approaches to SLA, Theoretical Constructs in SLA. • The rest of the entries cover all the major subdisciplines, methodologies and concepts of SLA, from “Accommodation” to the “ZISA project.” Written by an international team of specialists, the Routledge Encyclopedia of Second Language Acquisition is an invaluable resource for students and researchers with an academic interest in SLA.

Nanotechnology Applications for Improvements in Energy Efficiency and Environmental Management

Titre : Nanotechnology Applications for Improvements in Energy Efficiency and Environmental Management
Auteur : Shah, M. A.
Éditeur : IGI Global
ISBN-13 : 9781466663053
Libération : 2014-07-31

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As nanoscale research continues to advance, scientists and engineers are developing new applications for many different disciplines, including environmental remediation and energy optimization. Nanotechnology Applications for Improvements in Energy Efficiency and Environmental Management combines up-to-date research findings and relevant theoretical frameworks on the subject of micro-scale technologies being used to promote environmental sustainability. Highlighting the impacts this technology has on energy production and remediation, this book is an all-inclusive reference source for professionals and researchers interested in understanding the multi-disciplinary applications of nanotechnology and nanoscience.

Teaching and Learning Argumentative Writing in High School English Language Arts Classrooms

Titre : Teaching and Learning Argumentative Writing in High School English Language Arts Classrooms
Auteur : George E. Newell
Éditeur : Routledge
ISBN-13 : 9781317702672
Libération : 2015-06-05

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Focused on the teaching and learning argumentative writing in grades 9-12, this important contribution to literacy education research and classroom practice offers a new perspective, a set of principled practices, and case studies of excellent teaching. The case studies illustrate teaching and learning argumentative writing as the construction of knowledge and new understandings about experiences, ideas, and texts. Six themes key to teaching argumentative writing as a thoughtful, multi‐leveled practice for deep learning and expression are presented: teaching and learning argumentative writing as social practice, teachers’ epistemological beliefs about argumentative writing, variations in instructional chains, instructional conversations in support of argumentative writing as deep learning and appreciation of multiple perspectives, contextualized analysis of argumentative writing, and the teaching and learning of argumentative writing and the construction of rationalities.

Concurrent Programming in Mac OS X and IOS

Titre : Concurrent Programming in Mac OS X and IOS
Auteur : Vandad Nahavandipoor
Éditeur : "O'Reilly Media, Inc."
ISBN-13 : 9781449305635
Libération : 2011-05-31

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Now that multicore processors are coming to mobile devices, wouldn't it be great to take advantage of all those cores without having to manage threads? This concise book shows you how to use Apple's Grand Central Dispatch (GCD) to simplify programming on multicore iOS devices and Mac OS X. Managing your application’s resources on more than one core isn't easy, but it's vital. Apps that use only one core in a multicore environment will slow to a crawl. If you know how to program with Cocoa or Cocoa Touch, this guide will get you started with GCD right away, with many examples to help you write high-performing multithreaded apps. Package your code as block objects and invoke them with GCD Understand dispatch queues—the pools of threads managed by GCD Use different methods for executing UI and non-UI tasks Create a group of tasks that GCD can run all at once Instruct GCD to execute tasks only once or after a delay Discover how to construct your own dispatch queues

A Sexual Odyssey

Titre : A Sexual Odyssey
Auteur : Kenneth E. Maxwell
Éditeur : Springer
ISBN-13 : 9781489934628
Libération : 2013-11-11

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The Brave New World of Sex We've seen in less than a generation a swift revolution in human sexual behavior, attitude, and consequences so dramatic that some people are left in a state of stunned dismay and the public at large in aimless confusion. Much of the trend, if you can call a revolu tion a trend, is fueled by, or at least made possible by, technological innovations dating back to the middle of the twentieth century. The birth control pill opened the gate to promiscuity with little fear of pregnancy; marriage became an annoyance; divorce be came an opportunity; two working parents became a necessity; and teenage sex became nearly as socially acceptable as holding hands or going to the movies. The copulation explosion resulted in a spiraling epidemic of children giving birth to children, many of them on welfare. Girls seeking relief through abortions were sometimes forced to have their unwanted offspring despite the inevitability of some of them living in poverty and a desperate dead-end environment of squalor and crime. Some misguidedly wanted babies and ended up the same way. To top it all, discipline 2 A Sexual Odyssey became a lost art, leaving schools and neighborhoods infested with gun-toting, knife-wielding teenage delinquents-even in middle-class areas-who engaged in contests fo see who could get the most girls knocked up. The chaotic state of fornication, mating, and birthing may be a throwback to the past.

The Erotic History of Advertising

Titre : The Erotic History of Advertising
Auteur : Tom Reichert
Éditeur : Pyr Books
ISBN-13 : UOM:39015056690194
Libération : 2003

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VictoriaÆs Secret and Calvin Klein are brand names practically synonymous with sexually suggestive advertising. Considering their high public profile and huge profits, anyone can see that sex sells. Despite polls indicating that the public would like to see less sex in advertising, Americans donÆt mean what they say. They continue to respond to the lure of provocative marketing and, most important to business, they buy. Knowing this, more and more advertisers are testing the limits of public taste in the highly competitive battle to capture the consumerÆs attention. All of this is well documented in Tom ReichertÆs profusely illustrated book, The Erotic History of Advertising. As Reichert amply demonstrates, the use of sex in advertising is far from being a recent fad. As long ago as the 1880s, Duke Cigarettes enclosed in their packs ù not baseball cards ù but similar small cards showing scantily clad ôwomen of the stage,ö which encouraged purchasers to keep buying to complete the whole set. In the 1920s Woodbury soap became the market leader largely through ads with images of romantic situations and claims that Woodbury soap made a womanÆs skin irresistible to the touch. In the 1930s White Owl cigars had great success in marketing through ads showing attractive couples locked in a passionate kiss, suggesting that only White Owls left the breath smelling pleasant. Warner Lambert capitalized on the same kind of imagery for decades to connect Listerine mouthwash with romantic success. With numerous illustrations showing many erotic ads ù some campy, some esthetically elegant, some homoerotic ù that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. Among other things, he considers the range of salacious imagery, from mildly suggestive to the use of outright nudity; the emotional impact of sexy ads; the influence of sex on brand recognition; what works and what doesnÆt; the differences between male and female responses; and the possible harms of using sex in advertising, especially in regard to young audiences and the perpetuation of female stereotypes. This thoughtful, enjoyable, and fascinating look into the world of advertising ù from the late 1800s to the most erotic ads of today ù will appeal to both media-savvy consumers and aficionados of pop culture.